What to Look for When Listing with a Real Estate Agent
If you are reading this, there is a good chance you are already thinking about selling your home.
You may be weighing whether to list with a real estate agent, try selling on your own, or figure out if now is even the right time. Those questions are normal, and they tend to stack up fast.
Understanding what to look for when listing with a real estate agent can save you time, stress, and money.
Should You Use a Real Estate Agent or Sell FSBO?
Many homeowners consider selling as a for sale by owner, often called FSBO, to avoid paying commission.
While it is possible to sell without an agent, most sellers underestimate how much work and risk is involved.
According to data from the National Association of Realtors, homes sold with the assistance of a real estate agent consistently sell for more than FSBO properties.
That difference often outweighs the commission savings sellers think they are gaining.
Trying to sell without an agent is a bit like doing your own car repairs. You might be capable, but the time, frustration, and potential mistakes add up quickly.
What Does a Listing Agent Actually Do?
A common misconception is that real estate agents simply put a sign in the yard and wait.
A strong listing agent should bring a clear strategy to the table, not just paperwork.
When listing with a real estate agent, you should expect:
- A pricing strategy based on real market data
- A marketing plan tailored to your home
- Professional photos and online exposure
- Guidance on preparation and repairs
- Negotiation and contract management
Before you list, ask your agent what their game plan is. If they cannot explain it clearly, keep looking.
Marketing Matters More Than Most Sellers Realize
One of the most important things to look for when listing with a real estate agent is how they market homes.
Effective marketing goes beyond the MLS. It includes online exposure, targeted outreach, and tools that help buyers experience the home before ever stepping inside.
At Mantle Realty, listings benefit from digital marketing, print exposure, and technology like 3D tours that allow buyers and buyer agents to preview homes virtually.
The goal is simple. Get your home in front of the right buyers as quickly as possible.
How Should Your Home Be Priced?
Pricing is one of the most common areas where sellers make mistakes.
Many homeowners rely on tax values or automated estimates from sites like Zillow. While those tools can be helpful, they often miss critical details.
Online estimates do not fully account for:
- Location within a neighborhood
- Upgrades and renovations
- Condition of the home
- Recent concessions or financing terms
A listing agent uses real sales data, not just averages, to determine market value. This is one of the main reasons sellers work with professionals.
Who Is Coming Into Your Home?
Security is another important factor when listing with a real estate agent.
A professional agent verifies showings, ensures buyer agents are present, and confirms that potential buyers are financially qualified.
This includes proof of funds or loan prequalification before showings, inspections, or walkthroughs.
Protecting you and your home is a core responsibility of a listing agent.
When Is the Right Time to Sell?
Timing matters, but it is not the same for every seller.
Some homes benefit from listing immediately, while others perform better with preparation or strategic timing.
An experienced agent familiar with your local market can help you decide when to list and what improvements, if any, are worth making before you do.
Frequently Asked Questions About Listing with a Real Estate Agent
How do I know if I need a real estate agent to sell?
If you want professional pricing, marketing, negotiation, and protection throughout the process, working with a real estate agent is the safest option for most sellers.
Is selling FSBO ever a good idea?
FSBO can work in limited situations, but most sellers underestimate the complexity and cost of mistakes. Data shows agent-assisted sales typically net sellers more.
What should I ask a listing agent before signing?
Ask about pricing strategy, marketing plans, communication frequency, and how they handle negotiations and showings.
How does an agent determine my home’s value?
Agents use recent comparable sales, market conditions, concessions, and financing data to determine accurate pricing.
What happens after I list my home?
Your agent manages showings, feedback, negotiations, and keeps you informed on market response and next steps.
Ready to Talk Through Your Options?
If you are considering listing your home and want honest guidance, working with the right agent makes all the difference.
Contact Mantle Realty to speak with an experienced local agent and learn what to expect when listing your home.
